That's the price you will pay to buy a $25 roll of US presidential coins from the US Mint. That's right. The mint makes a $10 profit on each roll of 25 of these $1 coins that are actually in circulation.
How do I know this you might wonder? Well, I am one of the few people who is actually dumb enough to pay that price to get these coins. There are four of these in circulation for 2007: Washington, Adams, Jefferson, and Madison. The banks don't seem to carry them at all. They might be able to find you a roll of re-circulated coins if you time it just right. But I like to have the shiny new gold variety, with a single president represented. So I go straight to the mint and order them online.
I think this is a wonderful way to get children to learn the Presidents of the United States in order. If they get it right, they can earn the appropriate coin. At least now I know the first 4 presidents in the right order. It's going to take me a long time to get through the whole list at the rate of 4 new coins issued per year, but that's okay. I'll get there eventually.
And in the meantime, the US postal service stamp machines are actually providing these coins as change, so you might luck out and get your Washington dollar for a dollar. As for me, each dollar of mine is actually a $1.43 gold piece. That just makes them more special when I give them away.